Charlotte, NC. 1945 in the Queen City. A former educator and coach, Joe K. Hall Jr., decides to hang up his whistle and launch a school supply manufacturing company. The new company, called Carolina Pad, sells paper, tablets, notebooks and composition books.
HITTING THE ROAD
Joe, our founder and now traveling salesperson, expands his market to all of the Carolinas and Virginia, selling directly to schools from the back of his truck. It's the 50's and Fat Boy is at the top of the charts. No, it's not a Presley tune, it's Carolina Pad's biggest brand.
MOVE OVER, FAT BOY
It's 1968. Joe's son, Joe Hall III takes the wheel. Joe III begins to take the company down a slightly more glamorous road. Good-bye, Fat Boy and black and white marble composition books. Hello, school supplies with zip and pizzazz!
YOU REALLY LOVE ME
Fast forward a couple of decades. The pizzazz is working. Carolina Pad is now creating some of the most recognizable, fashion-forward school and office supply brands on the planet, brands that even make big-screen guest appearances on Pretty Little Liars, 90210 and Gossip Girl.
PLAID YOU ASKED
Our mission today? Plaid you asked. And stripes. And funky florals. Oh, and don't forget polka dots. In fact, our mission is to change the world, one polka dot at a time. Our trend-setting school supplies are everywhere, from school lockers to the magazine covers. But, will we stop there?
It's not that we aren't having fun. It's not that we aren't successful. After all, we've now become one of the world's most well-known suppliers of school and office products. But, we feel we need to evolve,
continue to challenge ourselves, park that '48 Chevy once and for all and in short, move on. Studio C is where we're moving to.
So, fasten your seat belts as we take you along this exciting adventure with our new leading lady! Introducing "Charlotte" the Studio C Queen. The inspiration behind our new logo came from our founding city's nickname "The Queen City". She is adorably chic and ready to make her mark on the world - one luscious product at a time!
Be Social. Share. Learn. Join us on your favorite social network.
Good bye plain ole' black, hello fun! This is our story and we're sticking to it.